Throughout the different stages of development for our gaming hub, code-named The Armoury, my group had the opportunity to interact with different stakeholders within the Ryerson community to better understand the needs, wants and reality of esports integration. Through community engagement and supplementary research, I focused on the five groups with a vested stake in formal collegiate esports integration: students, faculty, administration, partners and parents. The research I conducted informed me of the benefits, requirements and value esports integration can bring to each of these groups.
With a background in graphic design, I undertook the personal journey of creating the branding for The Armoury (view Brand Standards here). The interior of the logo resembles a flag, often seen as a symbol of team spirit and pride in sporting competitions and originally used as a military ensign on the battlefield.
During the completion of our master's project we had the distinct pleasure of collaborating with students from Ryerson's Department of Architectural Science under the guidance of Professor Vincent Hui to turn our vision into reality (or virtual reality in our case).