Digital Media & Inclusivity

Unfair & Not So Lovely: Exploring the Darker Side of Globalization, The Media & Indian Beauty Standards

With the expansion of globalization in the modern era, ideologies and thoughts from different societies are all the more effortlessly scattered to different parts of the world particularly through media. A particular set of cultural standards that may be spreading to India is that of beauty, where the media with a westernized styled lens utilizes different mediums to showcase the “ideal” standards of beauty for Indian women. This paper seeks to examine what influence this globalization through media has on its audience, and, in particular, on their perspective of beauty. Additionally, through the use of an autoethnographic lense, this paper deconstructs topics such as identity formation, culture and beauty.
About the Author
Ridhima Morris

Ridhima graduated with a Bachelor of Fine Arts degree from the RTA: New Media program at Ryerson University in 2018. Her studies involved her focusing on social media, innovative art, and design. Her research paper will utilize an autoethnographic lense, combined with aspects of history, identity formation, and the media to explore what indian beauty standards were historically, how these standards are reinforced by the media and what changes are taking place to resist the "norm".

About the Project

Illustrations by Srishti Guptaroy for BRIGHT Magazine

Highlighting the different skin colour shades and illustrating the different types of circumstances faced by women.

As the world goes through a transformation owing to the COVID crisis, digital media plays an even more important role in keeping people engaged and informed remotely. The media extends beyond just reaching out to people, it also influences ideologies, culture, and identity. It will be even more important to examine how digital communities grow, morph and change with the world, especially with new emerging platforms. My research also highlights the temporary shift in power from the producers to the consumers and how actions of resistence take place in the digital space in subsitution of physical environments.